Carlos Alonso

Carlos is a content strategist and UX writer based in Barcelona, Spain. He's passionate about punk-rock, science-fiction and helping companies manage content as a strategic resource.

How to create a unique voice for your company to engage with your users

Conversational marketing: where and how to deploy chatbots and AI

How a customer journey map will help you align your content to your users

Select an objective and get content ideas relevant to your business right away

create
meaningful
engagements

Get your community to share, comment and create content

Focus on social networks with high engagement

Use an engagement-focused content plan

Track and learn from engagement metrics

Get a marketing plan for engagement

Grow your relevant
audience

Get an audience that actively engages and promotes you

Discover and understand your current audience

Use an engagement-focused content plan

Track and learn from engagement metrics

Get a marketing plan for audience growth

increase your
reach

Reach a much wider audience compared to focused-targeting

Learn how to find and talk to new audiences

Use a far-reaching content plan

Track and refine to reach further

Get a marketing plan for wider reach

market your
product

Spread and share your product with the world

Focus on the where and how of your content

Get clarity with a product discussion plan

Track and optimise for conversions

Get a marketing plan for your product

promote
brand
awareness

Reach a much wider audience to grow your brand

Learn how to define your brand with content

Use a high quality branded content strategy

Track relevant metrics

Get a marketing plan for brand awareness

Learn more about objectives