Utilising AI can seem a little challenging and even futuristic. So you may be surprised to learn that it is far more prevalent in business software than you may realise, and that many of your competitors are planning to invest heavily in using it to their advantage. The level of adoption in marketing technology, is even more advanced than many other categories.

Marketers are seeing very positive results from investment in AI, according to a new global study by Quantcast and Forbes Insights.

In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem.

As a result of this, brands are showing increased interest in further investment.

53% of marketers plan to make a 25 to 49% increase on AI spend in the next three years, while 17% promise a boost of between 50% and 74%

Marketers are also optimistic about the results. 80% said AI technology will enable them to focus more time on strategy and less on day-to-day tasks, 58% said it will help them to refine the online customer experience, and 55% said it will help them generate personalized messaging. 

The team at Metigy already understand this momentum and have been working hard to realize our dream of making it readily accessible to SMB marketers, but it is great to see others achieving results and recognizing the massive potential.