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How to advertise your small business online with Google Ads

How to advertise your small business online with Google Ads

If you are ready to establish a more substantial online presence or want to drive traffic to your site fast, Google Ads is a cost-effective way to do it. Google Ads is one of the leading campaign tools for seasoned marketers and beginners alike. Even if you’ve never heard of Google Ads before, you’ve probably […]

PR 101 for your small business with Sophia Aiano, Sling & Stone

PR 101 for your small business with Sophia Aiano, Sling & Stone

Dear Metigy, I’ve established my business, created online content for my social media platforms and have started to grow my presence online. What else can I do to stand out in saturated markets today? In this episode of This Week in Marketing we sit down with Sophia Aiano, senior account manager at Sling and Stone, […]

How to create a Google My Business page

How to create a Google My Business page

Google My Business is a free service that allows businesses to appear in both the Google Search index and Google Maps. Adding your business listing is a great way to boost your brand’s visibility on the world’s favorite search engine. But how do you actually set up Google My Business? This concise guide will walk […]

Customer Loyalty: 3 ways to increase the love for your brand

Customer Loyalty

It costs significantly more to earn the business of a new customer than it does to retain a current customer. That’s why customer loyalty is such an important topic. Successful companies keep their customer acquisition costs low by creating loyal customers.  But businesses need more than loyal customers. They need evangelists. People are willing to […]

@mentions: Using Multi-Channel Mentions for social tagging

Using Multi-Channel Mentions for social tagging

In the digital age, the act of mentioning or tagging individuals and entities has become a staple in online interactions. Originating from the “@” symbol on social platforms like Twitter, mentions have now transcended individual platforms to become a universal tool for online referencing. Multi-Channel Mentions elevate this concept by extending the power of social […]

How to take good photos for social media when you’re a one-person team

How to take good photos for social media when you’re a one-person team

Two heads, they say, are better than one. But sometimes, you might not have the luxury of having a team, so you’ll need to take your photos for social media by yourself. So, how do you go about it? Taking a good photo for your social media is pretty doable. Since you are a one-person […]

Social Media Engagement: What is a good engagement rate? (and how to increase yours)

Social Media Engagement: What is a good engagement rate

Social media-related jargon can be confusing, but understanding terms like engagement, reach, and impressions can help you grow your business. Let’s look at the term ‘engagement rate’ and some strategies to increase yours.  What is an engagement rate? The engagement rate is the metric used to measure the level of engagement created from a social […]

Rebranding and Finding a Name : Part 1 of our becoming Metigy series

Rebranding and Finding a Name

Rebranding a business is not an easy task, especially when it’s your own. Our original name Social CRM Hub was intended to be a temporary one. It reflected the problem we were trying to solve at that point. And as with a lot of things with your own business, there always seemed to be more […]

How far can discomfort take you with Mark Mathews

How far can discomfort take you with Mark Mathews

Most people know that comfort zones are some of the worst traps. But how exactly do you get out of that trap, face fear head, and find new opportunities? Find out that answer and more in this episode of Forward Thinking. In this episode, Brendan Hill talks with a special guest who has something a […]

Quick guide: influencer outreach and collaboration for social media (+ outreach email template)

influencer outreach and collaboration for social media

In a nutshell, influencer outreach is persuading influential social media users to promote your brand. According to the Digital Marketing Institute, almost half of consumers “depend on influencer recommendations” to determine which products to purchase. Not only that, but influencer marketing is the fastest-growing customer acquisition method. 22% of marketers say it’s the most cost-effective […]